In This Episode:
Kirsty Fanton is a launch strategist and copywriter for online course creators. She also has her own course called Brain Camp, which teaches other copywriters the psychology behind great copy.
What’s also cool is that Kirsty has a Master’s degree in Psychotherapy, which gives her an impressive handle on the mechanics behind things like decision making, motivation, and change processes.
To top things off, Kirsty has an awesome sense of humor, so we can’t wait to dive into this chat!
Listen to this episode here:
Or download the episode to your device by using the links below.
- Click Here To Download This Episode As An Mp3
- Listen on Stitcher Here
- Listen on iTunes Apple Podcasts Here
- Listen on Spotify
- Kirsty’s trick for injecting humor into her copy without falling flat
- What she uses from her Master’s degree in Psychotherapy to punch up her copy
- How Kirsty navigated the switch from academia and professional therapy to working for herself and owning her own business
- The therapist method for creating proactive boundaries with clients
- How to keep your copy from sounding formulaic
- Why you should write your copy as a dialog rather than a monologue
- How Kirsty built a profitable product during a gap in client projects
- The fun and creative psychotherapy trick for eliminating impostor syndrome
And plenty more along the way. Get the resources mentioned in this episode below.
Resources Mentioned In This Episode
- Kirsty’s Website
- Find Kirsty on Instagram
- Join the waitlist for Brain Camp
- Laura Belgray at Talking Shrimp
- Ash Ambirge at the Middle Finger Project
- Amy Posner
- Influence by Robert Cialdini
- This is Marketing by Seth Godin
- Lost at Sea by Jon Ronson
- Boy Swallows Universe by Trent Dalton
- Open: An Autobiography by Andre Agassi
- Digital Minimalism by Cal Newport
- Essentialism by Greg McKeown
Never miss an Episode!
Enter your details to get notified as soon as we release a new episode.
When you sign up now, you’ll also receive a FREE copy of Write, Reap, Repeat: The Official Guide To Marketing Yourself As A Writer
We value your privacy and would never spam you
Want To Chat With Us And Other Writers About What You Heard Today?
Join the discussion in our online mastermind group