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Content Marketing

Content Marketing
Copywriting

BOW 065 – Rachael Kraft: 4 Steps To Creating The Ultimate Lead Magnet

In This Episode:  Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community.  Rachael is a lead magnet specialist, and helps marketers and business owners
Business Models
Consulting
Content Marketing

BOW 061 – Ross Simmonds: Getting More Leverage From Your Content

In This Episode:  It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Ghostwriting
Project Management
Uncategorized
Work-Life Balance

BOW 060 – Rachel and Laura: Building Your Warchest and Creating Leverage In Your Business

In This Episode:  Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business.  While we’re big advocates for
Branding
Case studies
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Creative Writing and Fiction
Voice

BOW 050 – Gabby Bernstein: How To Write a NYT Bestseller Without Burning Out

In This Episode:  Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one
Branding
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Publishing
Voice
Work-Life Balance

BOW 049 – Margo Aaron: Writing Business Beatdown

In This Episode:  Margo Aaron is the "recovering academic" and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Email Marketing
Freelancer Mindset
Idea Generation
Tough Writing Challenges

BOW 048 – Rachel and Laura: How To Thrive In Uncertain Times

In This Episode:  Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.  Today we deep dive into the specific actions we’re taking to
Business Models
Client Management
Coaching and Mentoring
Commissions and Royalties
Consulting
Content Marketing
Copywriting
Project Management

BOW 035: Practical Woo Woo w/ Linda Perry

In This Episode:  As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share
Business Models
Compensation
Content Marketing
Copywriting
Email Marketing
Ghostwriting
Idea Generation
Tough Writing Challenges
Writing Lessons

BOW 030: Storytelling Strategy w/ Kyle Gray

In This Episode:  Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust
Business Models
Coaching and Mentoring
Content Marketing
Ghostwriting
Idea Generation
Launching Products
Publishing

BOW 017: Writing for Acquisition vs Monetization w/ Russ Henneberry

In This Episode:  We are extra excited to share today's episode with you because it is the definition of a "value bomb." Russ Henneberry is the founder of Modern Publisher, a community
Client Management
Content Marketing
Lead Generation
Quoting and Rates

BOW 010: Raising The Bar in Content Marketing Through Real Data w/ Liz Talago

In This Episode:  Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike. With a background in psychology and a passion for number-driven
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If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
The most important email you ever send to a custom The most important email you ever send to a customer may be the very first one. A #welcomeseries , the message sent after someone signs up for your email list, reaches subscribers at the time they’re most interested in hearing from your company and can capitalize on an opportunity when they're most interested in hearing from you.  Nearly 58% of welcome emails are opened, compared to less than 15% for other promotional messages, according to research by Experian Marketing Services. That percentage jumps to 88% if the welcome email is sent in real time. That kind of attention makes the welcome email an ideal vehicle for introducing new subscribers to your company and setting the tone for the rest of your email communications. Want to check our approach? Link in bio to sign up! Infographics from keap.co
Every once in a while we have an interview that is Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview.  @liciamorelli is a #copywriter, best-selling author and #marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.  She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.  Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.  Grab a notebook and buckle up for this one! Link in bio!✔️✔️✔️
Follow BOW on Instagram

businessofwritingpodcast
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
The most important email you ever send to a custom The most important email you ever send to a customer may be the very first one. A #welcomeseries , the message sent after someone signs up for your email list, reaches subscribers at the time they’re most interested in hearing from your company and can capitalize on an opportunity when they're most interested in hearing from you.  Nearly 58% of welcome emails are opened, compared to less than 15% for other promotional messages, according to research by Experian Marketing Services. That percentage jumps to 88% if the welcome email is sent in real time. That kind of attention makes the welcome email an ideal vehicle for introducing new subscribers to your company and setting the tone for the rest of your email communications. Want to check our approach? Link in bio to sign up! Infographics from keap.co
Every once in a while we have an interview that is Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview.  @liciamorelli is a #copywriter, best-selling author and #marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.  She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.  Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.  Grab a notebook and buckle up for this one! Link in bio!✔️✔️✔️
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