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Content Marketing

Content Marketing
Copywriting

BOW 065 – Rachael Kraft: 4 Steps To Creating The Ultimate Lead Magnet

In This Episode:  Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community.  Rachael is a lead magnet specialist, and helps marketers and business owners
Business Models
Consulting
Content Marketing

BOW 061 – Ross Simmonds: Getting More Leverage From Your Content

In This Episode:  It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Ghostwriting
Project Management
Uncategorized
Work-Life Balance

BOW 060 – Rachel and Laura: Building Your Warchest and Creating Leverage In Your Business

In This Episode:  Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business.  While we’re big advocates for
Branding
Case studies
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Creative Writing and Fiction
Voice

BOW 050 – Gabby Bernstein: How To Write a NYT Bestseller Without Burning Out

In This Episode:  Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one
Branding
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Publishing
Voice
Work-Life Balance

BOW 049 – Margo Aaron: Writing Business Beatdown

In This Episode:  Margo Aaron is the "recovering academic" and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Email Marketing
Freelancer Mindset
Idea Generation
Tough Writing Challenges

BOW 048 – Rachel and Laura: How To Thrive In Uncertain Times

In This Episode:  Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.  Today we deep dive into the specific actions we’re taking to
Business Models
Client Management
Coaching and Mentoring
Commissions and Royalties
Consulting
Content Marketing
Copywriting
Project Management

BOW 035: Practical Woo Woo w/ Linda Perry

In This Episode:  As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share
Business Models
Compensation
Content Marketing
Copywriting
Email Marketing
Ghostwriting
Idea Generation
Tough Writing Challenges
Writing Lessons

BOW 030: Storytelling Strategy w/ Kyle Gray

In This Episode:  Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust
Business Models
Coaching and Mentoring
Content Marketing
Ghostwriting
Idea Generation
Launching Products
Publishing

BOW 017: Writing for Acquisition vs Monetization w/ Russ Henneberry

In This Episode:  We are extra excited to share today's episode with you because it is the definition of a "value bomb." Russ Henneberry is the founder of Modern Publisher, a community
Client Management
Content Marketing
Lead Generation
Quoting and Rates

BOW 010: Raising The Bar in Content Marketing Through Real Data w/ Liz Talago

In This Episode:  Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike. With a background in psychology and a passion for number-driven
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It's easy to be overwhelmed by fear of judgement, It's easy to be overwhelmed by fear of judgement, fear of failure or comparison, and @samarowais Samar Owais is no stranger to that experience.   She shares how she overcame her fear of letting clients see her hijab after 10 years of avoiding video calls and not showing any pictures of herself online.   Samar also gives the advice she wishes she'd had starting out as a young Muslim freelancer, and what it takes to establish yourself in the freelance world when you're afraid of putting yourself out there.     She's done a whole lot of work, and today she's on the Business of Writing sharing what she's learned in the process.   This is absolutely critical listening for anyone who has ever felt scared to stand in the spotlight or had felt overwhelmed about pursuing bigger goals.
It's Rachel here. Right now I'm in our family lake It's Rachel here. Right now I'm in our family lake house in Upstate New York visiting my Dad. At this not-so-estate-sized location of Casa di Mazza, we revel in our unmatched ability to waste the days away... Usually by drinking far too early in the afternoon, repeating ourselves for hours while we announce what we're GOING to do, and lounging around on the deck, wearing clothes that are ridiculously inappropriate for the season. We also make wine. Again, while this sounds fancy. It's actually extremely "skid" as my Dad says. Winemaking sessions at Casa di Mazza always kick off the same way... [...] Keep reading Rachel’s update on our Facebook group!
The New York Times called today’s guest ‘a wri The New York Times called today’s guest ‘a writing machine.’   That’s a hell of a title, and well-deserved. @swlittlefield Sophie Littlefield has published over 20 novels in the last decade, and today she's on the Business of Writing talking about how she did it...   ... AND how she transformed herself from being a recently-divorced homemaker with no qualifications to owning property in the San Francisco Bay Area, having 2 years of living expenses in the bank and more.   This conversation goes DEEP into the psychology of money, and why so many writers struggle to get ahead even though they are working their asses off. So , if you ever feel sick when your credit card statement arrives...   Or you can't put an exact number on your finances because you're too scared to really look at them...   Or you don't have a retirement plan because 'you'll figure it out later'...   This episode is for you!💥💥 Link in bio!
Rachel here. The weird thing is... I LOVE writing Rachel here. The weird thing is... I LOVE writing these posts and chatting with you when you reply. It's one of the highlights of my work week. But lately it's been SO FREAKIN' HARD to make myself sit down and craft something that feels worthy of your time and attention. Because lately, things have been so busy that I almost feel guilty for taking time to to sit down and enjoy the writing process. But you wouldn't put important client work on the back burner if you had a deadline, right? It's a classic pitfall I help my coaching students climb out of all the time... Not hiring yourself and your own business as your best client. And here I am falling right into that big 'ole hole. Good job Rach. But here's the thing... It's easy to forget that just because you enjoy writing for your own business, it doesn't mean that it's not just as important, as worthy of your attention, as client work or all the other parts of the gig that feel like real work (screw you Gmail - you can wait) And although sometimes it seems impossible, you've got to block out time each week for your own business and offers – just like you would when scheduling client work into your roster. Because you already know that there's SO much more to writing than just sitting down at the keyboard and typing away. You've gotta make space for your brain to sink into writing. Trying to cram the entire process into 45 minutes between calls will probably not produce something you're proud of. And your best client deserves your best work. All that stuff on your to-do list and all those pings from various people and software all clamoring for your attention... It'll be there when you're done writing. After all, this isn't heart surgery. No one is spread out on the operating table with their life in your hands. So take the time you need by blocking it out in advance just like you would for any other client. Your business deserves your best work, and will continue paying you long after all those other projects have ended. So let's hear it... Have you also fallen into the trap of giving away all your best hours? Hit reply and let us know or jump into the BOW Facebook group and let's chat!
Shelly Ellis has built an incredible career out of Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work.  Now she writes under 2 different pen names across several different fiction dramas. Along the way, she’s won several prestigious awards and learned a lot of lessons about writing, publishing, and marketing books that your audience is hungry to read.  Join us as we talk about getting an agent, building a thriving career in fiction writing, and recovering from creative burn-out. Link in bio!
It's Rachel here. Laura and I both agree... When It's Rachel here. Laura and I both agree... When you're feeling drained, overworked, or overwhelmed – go to nature. You wouldn't think it would work so well, but touchin' some trees will recharge your battery way faster than any afternoon on the couch with Netflix. Now here's the thing – I go for walks in nature all the time where I live in Florida. But in a land of heat, mosquitos, and swamps – it doesn't always do the trick. So after working hard on some massive projects last month, this week I hit the road and drove up to the Smoky Mountains of North Carolina. Fresh mountain air, rushing creeks, fall foliage poppin'... This is the nature I needed. You know... Naturey nature. Even though I'm doing the EXACT same thing that I do at home (work on the computer, go for walks, cook dinner) – it feels restorative being up here in the hills. Because sometimes you just gotta change things up to get want you need. It's no different with your writing. Sometimes we get into patterns and habits, and even though we're doing all the right things, it just feels stagnant. Maybe you feel like you have nothing to write about... Or your "voice" is falling flat... Or you're just BORED of your own writing... Try shaking things up a bit by changing the scenery. Switch up your normal cadence and write as if there was a song in your head. Throw in a naughty word. Write without worrying about whether it's "on brand". Or sit down, throw your hands in the air, and say "Fuck it." – then write the story you REALLY want to write – even if you don't feel like there's a "lesson" on the other end of it. And if none of that works – go find yourself a patch of forest and touch the shit out of those trees. It'll do wonders. Alright – time to get off the computer and go find a forest waterfall. #writingcommunity #naturelover #freelancers
Follow BOW on Instagram

businessofwritingpodcast
It's easy to be overwhelmed by fear of judgement, It's easy to be overwhelmed by fear of judgement, fear of failure or comparison, and @samarowais Samar Owais is no stranger to that experience.   She shares how she overcame her fear of letting clients see her hijab after 10 years of avoiding video calls and not showing any pictures of herself online.   Samar also gives the advice she wishes she'd had starting out as a young Muslim freelancer, and what it takes to establish yourself in the freelance world when you're afraid of putting yourself out there.     She's done a whole lot of work, and today she's on the Business of Writing sharing what she's learned in the process.   This is absolutely critical listening for anyone who has ever felt scared to stand in the spotlight or had felt overwhelmed about pursuing bigger goals.
It's Rachel here. Right now I'm in our family lake It's Rachel here. Right now I'm in our family lake house in Upstate New York visiting my Dad. At this not-so-estate-sized location of Casa di Mazza, we revel in our unmatched ability to waste the days away... Usually by drinking far too early in the afternoon, repeating ourselves for hours while we announce what we're GOING to do, and lounging around on the deck, wearing clothes that are ridiculously inappropriate for the season. We also make wine. Again, while this sounds fancy. It's actually extremely "skid" as my Dad says. Winemaking sessions at Casa di Mazza always kick off the same way... [...] Keep reading Rachel’s update on our Facebook group!
The New York Times called today’s guest ‘a wri The New York Times called today’s guest ‘a writing machine.’   That’s a hell of a title, and well-deserved. @swlittlefield Sophie Littlefield has published over 20 novels in the last decade, and today she's on the Business of Writing talking about how she did it...   ... AND how she transformed herself from being a recently-divorced homemaker with no qualifications to owning property in the San Francisco Bay Area, having 2 years of living expenses in the bank and more.   This conversation goes DEEP into the psychology of money, and why so many writers struggle to get ahead even though they are working their asses off. So , if you ever feel sick when your credit card statement arrives...   Or you can't put an exact number on your finances because you're too scared to really look at them...   Or you don't have a retirement plan because 'you'll figure it out later'...   This episode is for you!💥💥 Link in bio!
Rachel here. The weird thing is... I LOVE writing Rachel here. The weird thing is... I LOVE writing these posts and chatting with you when you reply. It's one of the highlights of my work week. But lately it's been SO FREAKIN' HARD to make myself sit down and craft something that feels worthy of your time and attention. Because lately, things have been so busy that I almost feel guilty for taking time to to sit down and enjoy the writing process. But you wouldn't put important client work on the back burner if you had a deadline, right? It's a classic pitfall I help my coaching students climb out of all the time... Not hiring yourself and your own business as your best client. And here I am falling right into that big 'ole hole. Good job Rach. But here's the thing... It's easy to forget that just because you enjoy writing for your own business, it doesn't mean that it's not just as important, as worthy of your attention, as client work or all the other parts of the gig that feel like real work (screw you Gmail - you can wait) And although sometimes it seems impossible, you've got to block out time each week for your own business and offers – just like you would when scheduling client work into your roster. Because you already know that there's SO much more to writing than just sitting down at the keyboard and typing away. You've gotta make space for your brain to sink into writing. Trying to cram the entire process into 45 minutes between calls will probably not produce something you're proud of. And your best client deserves your best work. All that stuff on your to-do list and all those pings from various people and software all clamoring for your attention... It'll be there when you're done writing. After all, this isn't heart surgery. No one is spread out on the operating table with their life in your hands. So take the time you need by blocking it out in advance just like you would for any other client. Your business deserves your best work, and will continue paying you long after all those other projects have ended. So let's hear it... Have you also fallen into the trap of giving away all your best hours? Hit reply and let us know or jump into the BOW Facebook group and let's chat!
Shelly Ellis has built an incredible career out of Shelly Ellis has built an incredible career out of writing and publishing fiction novels. Contrary to the path many writers take, she actually started with a publishing house, and after several successful books, decided to take off on her own so she could be more creative with her work.  Now she writes under 2 different pen names across several different fiction dramas. Along the way, she’s won several prestigious awards and learned a lot of lessons about writing, publishing, and marketing books that your audience is hungry to read.  Join us as we talk about getting an agent, building a thriving career in fiction writing, and recovering from creative burn-out. Link in bio!
It's Rachel here. Laura and I both agree... When It's Rachel here. Laura and I both agree... When you're feeling drained, overworked, or overwhelmed – go to nature. You wouldn't think it would work so well, but touchin' some trees will recharge your battery way faster than any afternoon on the couch with Netflix. Now here's the thing – I go for walks in nature all the time where I live in Florida. But in a land of heat, mosquitos, and swamps – it doesn't always do the trick. So after working hard on some massive projects last month, this week I hit the road and drove up to the Smoky Mountains of North Carolina. Fresh mountain air, rushing creeks, fall foliage poppin'... This is the nature I needed. You know... Naturey nature. Even though I'm doing the EXACT same thing that I do at home (work on the computer, go for walks, cook dinner) – it feels restorative being up here in the hills. Because sometimes you just gotta change things up to get want you need. It's no different with your writing. Sometimes we get into patterns and habits, and even though we're doing all the right things, it just feels stagnant. Maybe you feel like you have nothing to write about... Or your "voice" is falling flat... Or you're just BORED of your own writing... Try shaking things up a bit by changing the scenery. Switch up your normal cadence and write as if there was a song in your head. Throw in a naughty word. Write without worrying about whether it's "on brand". Or sit down, throw your hands in the air, and say "Fuck it." – then write the story you REALLY want to write – even if you don't feel like there's a "lesson" on the other end of it. And if none of that works – go find yourself a patch of forest and touch the shit out of those trees. It'll do wonders. Alright – time to get off the computer and go find a forest waterfall. #writingcommunity #naturelover #freelancers
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