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Content Marketing

Content Marketing
Copywriting

BOW 065 – Rachael Kraft: 4 Steps To Creating The Ultimate Lead Magnet

In This Episode:  Today we’re chatting with Rachael Kraft, who we’ve both spent time with in the Copy Chief community.  Rachael is a lead magnet specialist, and helps marketers and business owners
Business Models
Consulting
Content Marketing

BOW 061 – Ross Simmonds: Getting More Leverage From Your Content

In This Episode:  It takes a lot of time, effort, and energy to write a good piece of content. So why do most people hit “publish” and let their word baby
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Ghostwriting
Project Management
Uncategorized
Work-Life Balance

BOW 060 – Rachel and Laura: Building Your Warchest and Creating Leverage In Your Business

In This Episode:  Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business.  While we’re big advocates for
Branding
Case studies
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Creative Writing and Fiction
Voice

BOW 050 – Gabby Bernstein: How To Write a NYT Bestseller Without Burning Out

In This Episode:  Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one
Branding
Client Management
Coaching and Mentoring
Consulting
Content Marketing
Copywriting
Publishing
Voice
Work-Life Balance

BOW 049 – Margo Aaron: Writing Business Beatdown

In This Episode:  Margo Aaron is the "recovering academic" and copy nerd behind the cheeky website That Seems Important. While she calls herself the “accidental marketer” – her full-time writing career
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Email Marketing
Freelancer Mindset
Idea Generation
Tough Writing Challenges

BOW 048 – Rachel and Laura: How To Thrive In Uncertain Times

In This Episode:  Now more than ever, people are looking for strong leadership. Your audience and your clients are no exception.  Today we deep dive into the specific actions we’re taking to
Business Models
Client Management
Coaching and Mentoring
Commissions and Royalties
Consulting
Content Marketing
Copywriting
Project Management

BOW 035: Practical Woo Woo w/ Linda Perry

In This Episode:  As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share
Business Models
Compensation
Content Marketing
Copywriting
Email Marketing
Ghostwriting
Idea Generation
Tough Writing Challenges
Writing Lessons

BOW 030: Storytelling Strategy w/ Kyle Gray

In This Episode:  Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust
Business Models
Coaching and Mentoring
Content Marketing
Ghostwriting
Idea Generation
Launching Products
Publishing

BOW 017: Writing for Acquisition vs Monetization w/ Russ Henneberry

In This Episode:  We are extra excited to share today's episode with you because it is the definition of a "value bomb." Russ Henneberry is the founder of Modern Publisher, a community
Client Management
Content Marketing
Lead Generation
Quoting and Rates

BOW 010: Raising The Bar in Content Marketing Through Real Data w/ Liz Talago

In This Episode:  Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike. With a background in psychology and a passion for number-driven
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businessofwritingpodcast
Ever feel like you’re always trying to "catch up Ever feel like you’re always trying to "catch up" on everything? It’s so easy to feel like you’re constantly behind – especially with social media running rampant through our brains on the daily. Every single day, constantly bombarded with a streaming barrage of "look what I’m doing" and "look what I’ve achieved" and "for the low price of 147.99 you TOO can be as productive and successful as me" It freaking sucks. One of our goals for 2021 is to actively change things we’re no longer willing to accept. One of those things is the feeling of constantly "catching up”. Don’t miss this conversation, comment below or join us on Facebook. Link in bio. ⚡️ . . #copywritingtips #freelancerlife #catchupwithbow #writerofinstagram #productivitytips #productivityplanner #2021goals #writerscommunity
What we miss the most about the BC times? Meeting What we miss the most about the BC times? Meeting up for coffee! ☕️🍪 (And obviuosly not knowing the exact number of paces it takes to get from our bed to our couch every day). #copywritingtips #writerofinstagram #writerscommunity #writingcommunity #freelancer #coffeetime #coffeebreak
Rachel here. What is it about fancy hotels that fe Rachel here. What is it about fancy hotels that feels so luxurious?   Simply walking through those pristine lobbies, with their soft light and ridiculously fancy chairs – it just makes you feel.... affluent.   It's one of the reasons I love doing my big planning and goal setting in expensive hotels – even if I'm not staying there!   No matter where I travel in the world, I’ve always enjoyed using the luxurious cafe’s, gardens or lounge areas of nice hotels as a place to plan, dream, and reach beyond my current reality.   In Asia it was Anantara – with its plush cushion seats and long emerald ponds filled with orchids and lily pads stretching across exotic gardens.   And in Europe its The Four Season or Intercontinental – with its sophisticated setting, breathtaking views, and attentive staff with romantic accents asking you politely, "Another espresso ma’am?"   In the States, it’s any number of eccentric establishments – with their posh, jazzy vibe, astute ambition, and boundless energy.   There’s something about superb service and a affluent, well-designed environment that’s exciting, and slightly surreal.   It’s the same feeling you get when you book a one-way ticket to another land… that feeling of pending adventure… the excitement of the unknown… and a chance to explore, building up within you.   Anticipation of something new. Something adventurous.   Jump into the BOW Mastermind group and keep reading: you’ll find out more about this Fancy Hotel System For Making 2021 your year!
Link in bio!
#writerofinstagram #copywritingtips #writer #writerscommunity
If you’re looking for good old episodes to liste If you’re looking for good old episodes to listen to, you can’t go wrong with the 4 most listened here! They’re all waiting for you to dive right in! 1️⃣One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model.
@talkingshrimpnyc 2️⃣Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
He's been strategic about how he's grown his business and how he's invested... and he's sharing it all with us on this episode.
@itsjgoff⠀⠀ 3️⃣Gabrielle Bernstein @gabbybernstein  is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable’s 11 Must-Follow Twitter Accounts for Inspiration, and she’s featured on the Forbes List of 20 Best-Branded Women. But she’s also an extremely accomplished writer who’s deeply honest about her efforts to master the balance between her writing, business growth, and family life.
 4️⃣Our guest, Rebecca Weber @freelancewriterbootcamp, is a freelance journalist who has covered everything from travel to the environment to social justice — and she's done it for publications most writers would bend over backwards to get into. (Looking at you, New York Times.) ⠀⠀
Rebecca is also a writing coach, and she helps other writers improve their skills, break into their dream publications, and build their skills to a point that editors are pitching them, instead of having to go out and find work themselves. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s dive in! Check our website - link in bio✨🙌🏻
“Everyone falls backwards into copywriting. No o “Everyone falls backwards into copywriting. No one grows up saying, “I want to be a direct response copywriter”. Today the Business of Writing Podcast meets Mike Abramov. At first glance, Mike looks more like a sports jock than a copywriter... but don't be deceived.   While he is indeed a former athlete who studied physical therapy, he now writes health copy for some of the biggest names in direct response.   He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi — but a 'bro marketer' he is not.   He’s a huge proponent of getting coaching and mentorship — and paying that forward to coaching students of his own — as well as working on your own emotional hang-ups about writing.   Don’t miss this episode if you want to know how he manages his own perfectionist tendencies, and the great debate of oatmeal vs chocolate chip cookies. Link in Bio! #copywritingtips #copywritingforcreatives #copywritersofinstagram #writersofinstagram #writinginspiration #womanintech #entrepreneurlife #workingfromhomelife
What's the biggest thing that's keeping you from t What's the biggest thing that's keeping you from truly making your writing skills work for you? Where are you running into big #blockers that make you feel "stuck"? What is the one thing that would it make it easy for you to take your business to the next level in 2021? Want our help setting your 2021 goals, and making a clear action plan to achieve them? Join us this Tuesday, January 12th at 11am ET for a live goal-planning session JUST for BOW listeners. We'll talk about how we're setting our annual goals, and help you get crystal clear on your own. We can work through the tough stuff together, then make an action plan to get things moving. Link in bio to register for this live workshop.✨🚀
Follow BOW on Instagram

businessofwritingpodcast
Ever feel like you’re always trying to "catch up Ever feel like you’re always trying to "catch up" on everything? It’s so easy to feel like you’re constantly behind – especially with social media running rampant through our brains on the daily. Every single day, constantly bombarded with a streaming barrage of "look what I’m doing" and "look what I’ve achieved" and "for the low price of 147.99 you TOO can be as productive and successful as me" It freaking sucks. One of our goals for 2021 is to actively change things we’re no longer willing to accept. One of those things is the feeling of constantly "catching up”. Don’t miss this conversation, comment below or join us on Facebook. Link in bio. ⚡️ . . #copywritingtips #freelancerlife #catchupwithbow #writerofinstagram #productivitytips #productivityplanner #2021goals #writerscommunity
What we miss the most about the BC times? Meeting What we miss the most about the BC times? Meeting up for coffee! ☕️🍪 (And obviuosly not knowing the exact number of paces it takes to get from our bed to our couch every day). #copywritingtips #writerofinstagram #writerscommunity #writingcommunity #freelancer #coffeetime #coffeebreak
Rachel here. What is it about fancy hotels that fe Rachel here. What is it about fancy hotels that feels so luxurious?   Simply walking through those pristine lobbies, with their soft light and ridiculously fancy chairs – it just makes you feel.... affluent.   It's one of the reasons I love doing my big planning and goal setting in expensive hotels – even if I'm not staying there!   No matter where I travel in the world, I’ve always enjoyed using the luxurious cafe’s, gardens or lounge areas of nice hotels as a place to plan, dream, and reach beyond my current reality.   In Asia it was Anantara – with its plush cushion seats and long emerald ponds filled with orchids and lily pads stretching across exotic gardens.   And in Europe its The Four Season or Intercontinental – with its sophisticated setting, breathtaking views, and attentive staff with romantic accents asking you politely, "Another espresso ma’am?"   In the States, it’s any number of eccentric establishments – with their posh, jazzy vibe, astute ambition, and boundless energy.   There’s something about superb service and a affluent, well-designed environment that’s exciting, and slightly surreal.   It’s the same feeling you get when you book a one-way ticket to another land… that feeling of pending adventure… the excitement of the unknown… and a chance to explore, building up within you.   Anticipation of something new. Something adventurous.   Jump into the BOW Mastermind group and keep reading: you’ll find out more about this Fancy Hotel System For Making 2021 your year!
Link in bio!
#writerofinstagram #copywritingtips #writer #writerscommunity
If you’re looking for good old episodes to liste If you’re looking for good old episodes to listen to, you can’t go wrong with the 4 most listened here! They’re all waiting for you to dive right in! 1️⃣One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model.
@talkingshrimpnyc 2️⃣Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
He's been strategic about how he's grown his business and how he's invested... and he's sharing it all with us on this episode.
@itsjgoff⠀⠀ 3️⃣Gabrielle Bernstein @gabbybernstein  is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable’s 11 Must-Follow Twitter Accounts for Inspiration, and she’s featured on the Forbes List of 20 Best-Branded Women. But she’s also an extremely accomplished writer who’s deeply honest about her efforts to master the balance between her writing, business growth, and family life.
 4️⃣Our guest, Rebecca Weber @freelancewriterbootcamp, is a freelance journalist who has covered everything from travel to the environment to social justice — and she's done it for publications most writers would bend over backwards to get into. (Looking at you, New York Times.) ⠀⠀
Rebecca is also a writing coach, and she helps other writers improve their skills, break into their dream publications, and build their skills to a point that editors are pitching them, instead of having to go out and find work themselves. ⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Let’s dive in! Check our website - link in bio✨🙌🏻
“Everyone falls backwards into copywriting. No o “Everyone falls backwards into copywriting. No one grows up saying, “I want to be a direct response copywriter”. Today the Business of Writing Podcast meets Mike Abramov. At first glance, Mike looks more like a sports jock than a copywriter... but don't be deceived.   While he is indeed a former athlete who studied physical therapy, he now writes health copy for some of the biggest names in direct response.   He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi — but a 'bro marketer' he is not.   He’s a huge proponent of getting coaching and mentorship — and paying that forward to coaching students of his own — as well as working on your own emotional hang-ups about writing.   Don’t miss this episode if you want to know how he manages his own perfectionist tendencies, and the great debate of oatmeal vs chocolate chip cookies. Link in Bio! #copywritingtips #copywritingforcreatives #copywritersofinstagram #writersofinstagram #writinginspiration #womanintech #entrepreneurlife #workingfromhomelife
What's the biggest thing that's keeping you from t What's the biggest thing that's keeping you from truly making your writing skills work for you? Where are you running into big #blockers that make you feel "stuck"? What is the one thing that would it make it easy for you to take your business to the next level in 2021? Want our help setting your 2021 goals, and making a clear action plan to achieve them? Join us this Tuesday, January 12th at 11am ET for a live goal-planning session JUST for BOW listeners. We'll talk about how we're setting our annual goals, and help you get crystal clear on your own. We can work through the tough stuff together, then make an action plan to get things moving. Link in bio to register for this live workshop.✨🚀
Follow BOW on Instagram

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