In This Episode: 

Liz Talago is passionate about paving a better way through the content marketing industry for freelancers and clients alike.

With a background in psychology and a passion for number-driven data, she brings a concrete, strategic approach to her creative work.

In this episode we talk with Liz about how to transparently measure the effectiveness of content, which is often seen as a long-term game.

Learn how she attaches real, revenue-driven numbers to her content marketing campaigns, and uses that data to communicate with clients about the value of strategic content.

Listen to this episode here:

Or download the episode to your device by using the links at the bottom of this page.

Episode Highlights

  • How Liz made the leap from psychology to professional writing
  • How to measure the ROI of long-game content marketing
  • Her philosophy on embracing discomfort as an influential writer
  • The raw truth of trust and ethics in writing
  • How to back up your creative work with data for infallible credibility
  • Negotiation tips for getting paid properly
  • The #1 things clients should ask before hiring a content marketer

And plenty more along the way. Get the resources mentioned in this episode below.

Resources Mentioned In This Episode


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