BOW 040 – Lianna Patch: Funny Money – Using Humor to Make the Sale
In This Episode: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Why humor copy?...
BOW 039 – Rebecca Weber: Getting Your Work Into Big Publications
In This Episode: Journalist Rebecca Weber has covered breaking stories about travel, social justice, and the environment. Her work appears in the New York Times, CNN, and...
BOW 038 – David Deutsch: How to Write at the Highest Level
In This Episode: In the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and...
BOW 037: Hello 2020. Let’s do this. w/ Rachel and Laura
In This Episode: If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. Goal...
BOW 036: WTF Is Your Writing Voice w/ Justin Blackman
In This Episode: Justin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he...
BOW 035: Practical Woo Woo w/ Linda Perry
In This Episode: As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She’s...
BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn
In This Episode: Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and...
BOW 033: Editing, Agents, and The Creative Process w/ Michael Langan
In This Episode: Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He’s an author himself,...
BOW 032: We’ve Been Drinking w/Laura and Rachel
In This Episode: For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons...