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Freelancer Mindset

Freelancer Mindset
Idea Generation
Project Management

BOW 094 – Rachel and Laura: Building A Business That Lasts

In This Episode:  Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure
Business Models
Compensation
Consulting
Freelancer Mindset
Quoting and Rates

BOW 093 – Ilise Benun: The Writer’s Money Mindset

In This Episode:  Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The
Compensation
Copywriting
Freelancer Mindset
Quoting and Rates

BOW 091 – Licia Morelli: How To Get Bad-ass Testimonials and Referrals

In This Episode:  Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our
Coaching and Mentoring
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 089 – Rachel and Laura: Getting Your Head Straight When Everything Seems Crooked

In This Episode:  By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from
Freelancer Mindset
Project Management
Work-Life Balance
Writing Lessons

BOW 087 – Rebecca Otis Leder: Cold Outreach Done Right

In This Episode:  Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.  Rebecca has shared her career development,
Client Management
Coaching and Mentoring
Freelancer Mindset
Project Management
Work-Life Balance

BOW 085 – Rachel and Laura: How To Prepare Yourself And Your Business For 2021

In This Episode:  Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same
Client Management
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 083 – Rosie Moore and Dr. Alexis Shields: The Healthy Writer

In This Episode:  We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job,
Creative Writing and Fiction
Freelancer Mindset
Project Management
Tough Writing Challenges
Work-Life Balance

BOW 082 – Eric Maisel: Mastering Creative Anxiety

In This Episode:  Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety.  He leads deep writing workshops
Freelancer Mindset
Quoting and Rates

BOW 081 – Rachel and Laura: The Head Trash of Selling Yourself

In This Episode:  There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers
Client Management
Copywriting
Freelancer Mindset

BOW 080: Amisha Shrimanker – How To Get Repeat Clients and Referrals

In This Episode:  Amisha Shrimanker is a copywriter who specializes in launch copy – blending psychology, persuasion & personality to help her clients have less stressful launches.  Her clients love her for going
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We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
Ready to take your marketing to the next level? To Ready to take your marketing to the next level? Today you can learn how to build the business of your dreams without the marketing nightmares. 📌Today’s guest is Ilise Benun, the marketing bad-ass every creative needs in their life. 💥Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses tailored to the needs of creative professionals. 🥊Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. ✔️With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Click the link in bio to dive in! #marketingstrategy
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Follow BOW on Instagram

businessofwritingpodcast
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
Ready to take your marketing to the next level? To Ready to take your marketing to the next level? Today you can learn how to build the business of your dreams without the marketing nightmares. 📌Today’s guest is Ilise Benun, the marketing bad-ass every creative needs in their life. 💥Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses tailored to the needs of creative professionals. 🥊Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. ✔️With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Click the link in bio to dive in! #marketingstrategy
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
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