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Freelancer Mindset

Client Management
Freelancer Mindset
Project Management
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BOW 098 – Laura Valenti: Project Management Mindset

In This Episode:  So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So
Freelancer Mindset
Idea Generation
Project Management

BOW 094 – Rachel and Laura: Building A Business That Lasts

In This Episode:  Many industries today - especially online marketing - are so transient and based on “trends.” One thing we want to do here on this show is make sure
Business Models
Compensation
Consulting
Freelancer Mindset
Quoting and Rates

BOW 093 – Ilise Benun: The Writer’s Money Mindset

In This Episode:  Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including "The
Compensation
Copywriting
Freelancer Mindset
Quoting and Rates

BOW 091 – Licia Morelli: How To Get Bad-ass Testimonials and Referrals

In This Episode:  Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our
Coaching and Mentoring
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 089 – Rachel and Laura: Getting Your Head Straight When Everything Seems Crooked

In This Episode:  By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from
Freelancer Mindset
Project Management
Work-Life Balance
Writing Lessons

BOW 087 – Rebecca Otis Leder: Cold Outreach Done Right

In This Episode:  Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.  Rebecca has shared her career development,
Client Management
Coaching and Mentoring
Freelancer Mindset
Project Management
Work-Life Balance

BOW 085 – Rachel and Laura: How To Prepare Yourself And Your Business For 2021

In This Episode:  Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same
Client Management
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 083 – Rosie Moore and Dr. Alexis Shields: The Healthy Writer

In This Episode:  We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job,
Creative Writing and Fiction
Freelancer Mindset
Project Management
Tough Writing Challenges
Work-Life Balance

BOW 082 – Eric Maisel: Mastering Creative Anxiety

In This Episode:  Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety.  He leads deep writing workshops
Freelancer Mindset
Quoting and Rates

BOW 081 – Rachel and Laura: The Head Trash of Selling Yourself

In This Episode:  There’s a lot of head trash that pops up around pricing your services and selling your own services. Even if you’re great at selling your clients’ offers, freelancers
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🥁Big Announcement 🥁 Today we are celebratin 🥁Big Announcement 🥁 Today we are celebrating Episode #100 of the Business of Writing Podcast! We are so proud of this show and have had such an amazing time over the past two years talking with the best in the business and getting to know all you guys. That's why we've chosen this moment to take a break. The Business of Writing will be going on hiatus for the foreseeable future while we focus on new projects and opportunities. But before we go, we wanted to record this very special final episode for you. Here's a quick preview: 🟡How a habit of accountability together helped us make this tough decision 🟡Why going ‘all in’ on something requires you to make space and let go of stuff on your schedule 🟡The critical question that your support network should periodically ask you 🟡Why it’s so scary to let your business grow and evolve 🟡How treating each new project as an experiment keeps you focused on what really matters 🟡How consistency bias can trap you into continuing to work on things that no longer serve you 🟡What’s next for each of us (books, retreats, partnerships, oh my!) 🟡A very special, very in-depth round of rapid fire and the big big lessons we’ve learned from this show and our businesses in the past few years Thank you so much for being a part of this show. Please stay in touch in the Facebook group, or reach out to either of us via email if there's stuff you need help with in your business. You can find Rachel at rachelmazza.com and Laura at lauraiswriting.com — we would love to hear from you. We're so grateful for all your support and enthusiasm for the show over the past two years, and we're looking forward to seeing you again soon. #businessofwritingpodcast #podcastlife #copywritingtips #copywritingforcreatives #writersofinstagram #freelancing #copymechallenge #businesswoman #smallbusinesstips
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Follow BOW on Instagram

businessofwritingpodcast
🥁Big Announcement 🥁 Today we are celebratin 🥁Big Announcement 🥁 Today we are celebrating Episode #100 of the Business of Writing Podcast! We are so proud of this show and have had such an amazing time over the past two years talking with the best in the business and getting to know all you guys. That's why we've chosen this moment to take a break. The Business of Writing will be going on hiatus for the foreseeable future while we focus on new projects and opportunities. But before we go, we wanted to record this very special final episode for you. Here's a quick preview: 🟡How a habit of accountability together helped us make this tough decision 🟡Why going ‘all in’ on something requires you to make space and let go of stuff on your schedule 🟡The critical question that your support network should periodically ask you 🟡Why it’s so scary to let your business grow and evolve 🟡How treating each new project as an experiment keeps you focused on what really matters 🟡How consistency bias can trap you into continuing to work on things that no longer serve you 🟡What’s next for each of us (books, retreats, partnerships, oh my!) 🟡A very special, very in-depth round of rapid fire and the big big lessons we’ve learned from this show and our businesses in the past few years Thank you so much for being a part of this show. Please stay in touch in the Facebook group, or reach out to either of us via email if there's stuff you need help with in your business. You can find Rachel at rachelmazza.com and Laura at lauraiswriting.com — we would love to hear from you. We're so grateful for all your support and enthusiasm for the show over the past two years, and we're looking forward to seeing you again soon. #businessofwritingpodcast #podcastlife #copywritingtips #copywritingforcreatives #writersofinstagram #freelancing #copymechallenge #businesswoman #smallbusinesstips
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
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