BOW 040 – Lianna Patch: Funny Money – Using Humor to Make the Sale
In This Episode: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Why humor copy?...
Category
Freelancer Mindset
BOW 039 – Rebecca Weber: Getting Your Work Into Big Publications
In This Episode: Journalist Rebecca Weber has covered breaking stories about travel, social justice, and the environment. Her work appears in the New York Times, CNN, and...
BOW 037: Hello 2020. Let’s do this. w/ Rachel and Laura
In This Episode: If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my friend. Goal...
BOW 035: Practical Woo Woo w/ Linda Perry
In This Episode: As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She’s...
BOW 033: Editing, Agents, and The Creative Process w/ Michael Langan
In This Episode: Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He’s an author himself,...
BOW 032: We’ve Been Drinking w/Laura and Rachel
In This Episode: For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and lessons...
BOW 031: Rising Together – Co-mentoring and Collaboration w/ Marcella Allison
In This Episode: Today’s guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and...
BOW 029: How To Find Your Reader’s Deepest Fears and Desires w/ Allison Carpio
In This Episode: Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she’s not prowling for pork belly, she helps clients...
BOW 028: Goodbye To Copy – The Black Swan Approach w/ Blair Morse
In This Episode: I’ll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he’s about to take...
BOW 027: Empathy, FU Money, and Writer’s Mental War w/ Pauline Longdon
In This Episode: Today’s episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter,...