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Client Management
Freelancer Mindset
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BOW 098 – Laura Valenti: Project Management Mindset

In This Episode:  So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So
Business Models
Copywriting
Work-Life Balance

BOW 095 – Mayank and Prerna Malik: Scaling Your Biz While Working Less

In This Episode:  Mayank and Prerna Malik are the founders of Content Bistro where they serve up wallet-wooing conversion copywriting services for creatives and seasoned-for-growth consulting for service providers. They’re also the
Coaching and Mentoring
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 089 – Rachel and Laura: Getting Your Head Straight When Everything Seems Crooked

In This Episode:  By now we’ve all discovered that things did not magically go back to normal after the year ticked over into 2021. Surprise! (not). For many writers, working from
Freelancer Mindset
Project Management
Work-Life Balance
Writing Lessons

BOW 087 – Rebecca Otis Leder: Cold Outreach Done Right

In This Episode:  Rebecca Otis Leder founded an award-winning blog, TheRebeccammendations® in 2009, as well as a marketing consulting company for small businesses, startups, and nonprofits.  Rebecca has shared her career development,
Client Management
Coaching and Mentoring
Freelancer Mindset
Project Management
Work-Life Balance

BOW 085 – Rachel and Laura: How To Prepare Yourself And Your Business For 2021

In This Episode:  Sooo, obviously 2020 happened. And it was a doozy. This past year has been transformative for everyone, and not a single person or business came out the same
Client Management
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 083 – Rosie Moore and Dr. Alexis Shields: The Healthy Writer

In This Episode:  We’re tackling something a bit different in this episode, and that’s how all us writers can take good care of our health. Writing is a sedentary, solitary job,
Creative Writing and Fiction
Freelancer Mindset
Project Management
Tough Writing Challenges
Work-Life Balance

BOW 082 – Eric Maisel: Mastering Creative Anxiety

In This Episode:  Eric Maisel is a creativity coach and the author of 50+ books, including A Writer's Space, Coaching the Artist Within, and Mastering Creative Anxiety.  He leads deep writing workshops
Client Management
Coaching and Mentoring
Freelancer Mindset
Project Management
Work-Life Balance

BOW 079: Laura Briggs – Tactical Tips To Grow Your Freelance Business Without Going Crazy

In This Episode:  This. Episode. Is. MEATY! Laura Briggs is a two-time TEDx speaker, award winning author of How to Start Your Own Freelance Writing Business, and the founder of a nonprofit
Compensation
Tough Writing Challenges
Voice
Work-Life Balance

BOW 078 – Brett Randell: Writing In A Woman’s World

In This Episode:  Our guest today sports a pretty impressive resume. Brett Randell is a sales copywriter, content strategist, and yogi-musician who works almost exclusively with female clients. Over the past
Client Management
Freelancer Mindset
Tough Writing Challenges
Work-Life Balance

BOW 077 – Rachel and Laura: How To Take Time Off When You Work For Yourself

In This Episode:  In a world of hustle and grind, “resting” is not something that’s traditionally built into our work culture. But taking a break isn’t just some “nice to have”
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businessofwritingpodcast
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
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businessofwritingpodcast
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
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