BOW 040 – Lianna Patch: Funny Money – Using Humor to Make the Sale
In This Episode: Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Why humor copy?...
Category
Voice
BOW 036: WTF Is Your Writing Voice w/ Justin Blackman
In This Episode: Justin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he...
BOW 028: Goodbye To Copy – The Black Swan Approach w/ Blair Morse
In This Episode: I’ll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he’s about to take...