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BOW 050 – Gabby Bernstein: How To Write a NYT Bestseller Without Burning Out

In This Episode:  Gabrielle Bernstein is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers. YouTube named Gabby one
Business Models
Case studies
Client Management
Coaching and Mentoring
Compensation
Consulting
Copywriting
Writing Lessons

BOW 047 – Danielle Weil: Million-dollar Launches and the Power of Constraints

In This Episode:  Danielle Weill has been writing copy for over a decade – to the tune of tens of millions of dollars in sales. She’s the “secret weapon” behind some of
Case studies
Ghostwriting
Journalism
Research
Voice
Writing Lessons

BOW 043 – Rachel and Laura: What’s Working Now In 2020?

In This Episode:  Between the advent of the internet and the introduction of the smartphone, online marketing and writing has changed a lot over the years. If you don’t keep up
Business Models
Case studies
Client Management
Compensation
Consulting
Copywriting
Launching Products
Lead Generation
Project Management
Research
Work-Life Balance

BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

In This Episode:  Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to
Business Models
Case studies
Coaching and Mentoring
Compensation
Consulting
Copywriting
Freelancer Mindset
Hiring A Writer
Research
Writing Lessons

BOW 029: How To Find Your Reader’s Deepest Fears and Desires w/ Allison Carpio

In This Episode:  Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by
Joel Klettke Business of Writing Podcast
Business Models
Case studies
Client Management
Hiring A Writer
Launching Products
Scaling

BOW 016: Confidently Scaling Your Writing Business w/ Joel Klettke

In This Episode:  Today we’re chatting with Joel Klettke, who is a sought-after conversion copywriter and consultant. With a background in entrepreneurship, Joel brings a strategic approach to building and scaling a
Business Models
Case studies
Client Management
Commissions and Royalties
Compensation
Content Marketing
Copywriting
Freelancer Mindset
Ghostwriting
Hiring A Writer
Lead Generation
Project Management
Quoting and Rates
Scaling
Tough Writing Challenges

BOW 009: Finding Clients and Pricing Projects w/ Laura Gale and Rachel Mazza

In This Episode:  When we asked about the biggest challenges in your writing business, many of you said that finding clients was your #1 struggle. Only second to that was figuring out
Business Models
Case studies
Client Management
Copywriting
Writing Lessons

BOW 008: Revenue-Driving Case Studies w/ Brian McCarthy

In This Episode:  Brian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others. He
Case studies
Client Management
Copywriting
Project Management
Tough Writing Challenges

BOW 005: Writing Beyond Failure w/ Angie Colee

In This Episode:  In this episode we’re chatting with Angie Colee. She is not only a copywriter and talented storyteller, but she also leads the team over at Product Launch Formula with
Business Models
Case studies
Coaching and Mentoring
Compensation
Content Marketing
Copywriting
Ghostwriting
Lead Generation
Project Management

BOW 001: Welcome to the Business of Writing Podcast w/ Laura Gale and Rachel Mazza

In This Episode:  Welcome to the Business of Writing Podcast, we're your hosts, Rachel Mazza and Laura Gale. Both of us are writers who have been working for ourselves full-time for the

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What we miss the most about the BC times? Meeting What we miss the most about the BC times?

Meeting up for coffee! ☕️🍪

(And obviuosly not knowing the exact number of paces it takes to get from our bed to our couch every day).
#copywritingtips #writerofinstagram #writerscommunity #writingcommunity #freelancer #coffeetime #coffeebreak
Rachel here. What is it about fancy hotels that fe Rachel here.
What is it about fancy hotels that feels so luxurious?
 
Simply walking through those pristine lobbies, with their soft light and ridiculously fancy chairs – it just makes you feel.... affluent.
 
It's one of the reasons I love doing my big planning and goal setting in expensive hotels – even if I'm not staying there!
 
No matter where I travel in the world, I’ve always enjoyed using the luxurious cafe’s, gardens or lounge areas of nice hotels as a place to plan, dream, and reach beyond my current reality.
 
In Asia it was Anantara – with its plush cushion seats and long emerald ponds filled with orchids and lily pads stretching across exotic gardens.
 
And in Europe its The Four Season or Intercontinental – with its sophisticated setting, breathtaking views, and attentive staff with romantic accents asking you politely, "Another espresso ma’am?"
 
In the States, it’s any number of eccentric establishments – with their posh, jazzy vibe, astute ambition, and boundless energy.
 
There’s something about superb service and a affluent, well-designed environment that’s exciting, and slightly surreal.
 
It’s the same feeling you get when you book a one-way ticket to another land… that feeling of pending adventure… the excitement of the unknown… and a chance to explore, building up within you.
 
Anticipation of something new. Something adventurous.
 
Jump into the BOW Mastermind group and keep reading: you’ll find out more about this Fancy Hotel System For Making 2021 your year!
Link in bio!
#writerofinstagram #copywritingtips #writer #writerscommunity
If you’re looking for good old episodes to liste If you’re looking for good old episodes to listen to, you can’t go wrong with the 4 most listened here!

They’re all waiting for you to dive right in!

1️⃣One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model.
@talkingshrimpnyc

2️⃣Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
He's been strategic about how he's grown his business and how he's invested... and he's sharing it all with us on this episode.
@itsjgoff⠀⠀

3️⃣Gabrielle Bernstein @gabbybernstein  is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable’s 11 Must-Follow Twitter Accounts for Inspiration, and she’s featured on the Forbes List of 20 Best-Branded Women. But she’s also an extremely accomplished writer who’s deeply honest about her efforts to master the balance between her writing, business growth, and family life.

4️⃣Our guest, Rebecca Weber @freelancewriterbootcamp, is a freelance journalist who has covered everything from travel to the environment to social justice — and she's done it for publications most writers would bend over backwards to get into. (Looking at you, New York Times.) ⠀⠀
Rebecca is also a writing coach, and she helps other writers improve their skills, break into their dream publications, and build their skills to a point that editors are pitching them, instead of having to go out and find work themselves. ⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Let’s dive in!
Check our website - link in bio✨🙌🏻
“Everyone falls backwards into copywriting. No o “Everyone falls backwards into copywriting. No one grows up saying, “I want to be a direct response copywriter”.

Today the Business of Writing Podcast meets Mike Abramov.

At first glance, Mike looks more like a sports jock than a copywriter... but don't be deceived.
 
While he is indeed a former athlete who studied physical therapy, he now writes health copy for some of the biggest names in direct response.
 
He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi — but a 'bro marketer' he is not.
 
He’s a huge proponent of getting coaching and mentorship — and paying that forward to coaching students of his own — as well as working on your own emotional hang-ups about writing.
 
Don’t miss this episode if you want to know how he manages his own perfectionist tendencies, and the great debate of oatmeal vs chocolate chip cookies.

Link in Bio!
#copywritingtips #copywritingforcreatives #copywritersofinstagram #writersofinstagram #writinginspiration #womanintech #entrepreneurlife #workingfromhomelife
What's the biggest thing that's keeping you from t What's the biggest thing that's keeping you from truly making your writing skills work for you?

Where are you running into big #blockers that make you feel "stuck"?

What is the one thing that would it make it easy for you to take your business to the next level in 2021?

Want our help setting your 2021 goals, and making a clear action plan to achieve them? Join us this Tuesday, January 12th at 11am ET for a live goal-planning session JUST for BOW listeners.

We'll talk about how we're setting our annual goals, and help you get crystal clear on your own. We can work through the tough stuff together, then make an action plan to get things moving.

Link in bio to register for this live workshop.✨🚀
Rachel here. There are so many different paths to Rachel here.
There are so many different paths to success.

I was thinking about this today while reading an article about JK Rowling.

She recently made some controversial remarks about gender roles, and has been caught up in a bit of a social-media whirlwind. (And by “whirlwind”, I mean dumpster fire)

The scandal itself is irrelevant, but it’s a good example of one of the pitfalls that comes with being a “famous” writer.

Since Rowling started scribbling Harry Potter on a cocktail napkin in a tiny Scottish pub, the books have been translated into 73 languages, sold more than 450 million copies globally, and gained over $20 billion from sponsorships and movie adaptations.

That success, along with a die-hard fan base, have made this once-struggling-single-mother into an A-list celebrity author.

Now of course, that fame comes with many benefits! Money (Rowling is worth over $1 Billion), influence, getting recognized locally and globally, supporting fans, getting special treatment…

All that sounds pretty good.

But not everyone feels like the good stuff outweighs the downsides of being widely-known (paparazzi, no privacy, getting backlash when you share opinions, mouth-breathing stalkers).

On the opposite side of the spectrum, take a look at Suzanne Collins who wrote The Hunger Games.

The success of this other young-adult franchise rivals that of Harry Potter. The first book appeared on the New York Times bestseller list for more than 260 consecutive weeks (more than five consecutive years), and there are more than 100 million copies of all three books in the trilogy in print worldwide.

Yet Collins (her $80 Million net worth is nothing to sneeze at) has no social media, appears in minimal interviews, and reveals very little about her personal life to the public eye.

Personally, I love the idea of being ridiculously rich and successful while fading into the background to live my life in peace.

But you may not! You might LIKE all the fame and attention and fun that comes with everything involved in being a “celebrity.”

Best thing -you can have it any way you choose. Click link in bio to learn how…
#writingcommunity #writersofig
Follow BOW on Instagram

businessofwritingpodcast

What we miss the most about the BC times? Meeting What we miss the most about the BC times?

Meeting up for coffee! ☕️🍪

(And obviuosly not knowing the exact number of paces it takes to get from our bed to our couch every day).
#copywritingtips #writerofinstagram #writerscommunity #writingcommunity #freelancer #coffeetime #coffeebreak
Rachel here. What is it about fancy hotels that fe Rachel here.
What is it about fancy hotels that feels so luxurious?
 
Simply walking through those pristine lobbies, with their soft light and ridiculously fancy chairs – it just makes you feel.... affluent.
 
It's one of the reasons I love doing my big planning and goal setting in expensive hotels – even if I'm not staying there!
 
No matter where I travel in the world, I’ve always enjoyed using the luxurious cafe’s, gardens or lounge areas of nice hotels as a place to plan, dream, and reach beyond my current reality.
 
In Asia it was Anantara – with its plush cushion seats and long emerald ponds filled with orchids and lily pads stretching across exotic gardens.
 
And in Europe its The Four Season or Intercontinental – with its sophisticated setting, breathtaking views, and attentive staff with romantic accents asking you politely, "Another espresso ma’am?"
 
In the States, it’s any number of eccentric establishments – with their posh, jazzy vibe, astute ambition, and boundless energy.
 
There’s something about superb service and a affluent, well-designed environment that’s exciting, and slightly surreal.
 
It’s the same feeling you get when you book a one-way ticket to another land… that feeling of pending adventure… the excitement of the unknown… and a chance to explore, building up within you.
 
Anticipation of something new. Something adventurous.
 
Jump into the BOW Mastermind group and keep reading: you’ll find out more about this Fancy Hotel System For Making 2021 your year!
Link in bio!
#writerofinstagram #copywritingtips #writer #writerscommunity
If you’re looking for good old episodes to liste If you’re looking for good old episodes to listen to, you can’t go wrong with the 4 most listened here!

They’re all waiting for you to dive right in!

1️⃣One of the very few writers we look forward to seeing in our inbox every day is Laura Belgray. She has an incredible talent for taking the day-to-day stuff that happens in our lives, and turning it into freaking hilarious emails that are fun to read.
And while we have a super copy crush on Laura's work, we're also in love with her business model.
@talkingshrimpnyc

2️⃣Justin Goff is well known for helping marketers and business owners scale their offers to cold traffic. He grew his own supplement company from $0 to $23 million in just under three years by focusing on cold traffic growth.
He's been strategic about how he's grown his business and how he's invested... and he's sharing it all with us on this episode.
@itsjgoff⠀⠀

3️⃣Gabrielle Bernstein @gabbybernstein  is the #1 New York Times bestselling author of The Universe Has Your Back, Super Attractor and has written six additional bestsellers.
YouTube named Gabby one of 16 YouTube Next Video Bloggers, she was named one of Mashable’s 11 Must-Follow Twitter Accounts for Inspiration, and she’s featured on the Forbes List of 20 Best-Branded Women. But she’s also an extremely accomplished writer who’s deeply honest about her efforts to master the balance between her writing, business growth, and family life.

4️⃣Our guest, Rebecca Weber @freelancewriterbootcamp, is a freelance journalist who has covered everything from travel to the environment to social justice — and she's done it for publications most writers would bend over backwards to get into. (Looking at you, New York Times.) ⠀⠀
Rebecca is also a writing coach, and she helps other writers improve their skills, break into their dream publications, and build their skills to a point that editors are pitching them, instead of having to go out and find work themselves. ⠀⠀
⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

Let’s dive in!
Check our website - link in bio✨🙌🏻
“Everyone falls backwards into copywriting. No o “Everyone falls backwards into copywriting. No one grows up saying, “I want to be a direct response copywriter”.

Today the Business of Writing Podcast meets Mike Abramov.

At first glance, Mike looks more like a sports jock than a copywriter... but don't be deceived.
 
While he is indeed a former athlete who studied physical therapy, he now writes health copy for some of the biggest names in direct response.
 
He's written for industry titans like Agora, PaleoHacks, The Dig Agency, NativePath, and Organifi — but a 'bro marketer' he is not.
 
He’s a huge proponent of getting coaching and mentorship — and paying that forward to coaching students of his own — as well as working on your own emotional hang-ups about writing.
 
Don’t miss this episode if you want to know how he manages his own perfectionist tendencies, and the great debate of oatmeal vs chocolate chip cookies.

Link in Bio!
#copywritingtips #copywritingforcreatives #copywritersofinstagram #writersofinstagram #writinginspiration #womanintech #entrepreneurlife #workingfromhomelife
What's the biggest thing that's keeping you from t What's the biggest thing that's keeping you from truly making your writing skills work for you?

Where are you running into big #blockers that make you feel "stuck"?

What is the one thing that would it make it easy for you to take your business to the next level in 2021?

Want our help setting your 2021 goals, and making a clear action plan to achieve them? Join us this Tuesday, January 12th at 11am ET for a live goal-planning session JUST for BOW listeners.

We'll talk about how we're setting our annual goals, and help you get crystal clear on your own. We can work through the tough stuff together, then make an action plan to get things moving.

Link in bio to register for this live workshop.✨🚀
Rachel here. There are so many different paths to Rachel here.
There are so many different paths to success.

I was thinking about this today while reading an article about JK Rowling.

She recently made some controversial remarks about gender roles, and has been caught up in a bit of a social-media whirlwind. (And by “whirlwind”, I mean dumpster fire)

The scandal itself is irrelevant, but it’s a good example of one of the pitfalls that comes with being a “famous” writer.

Since Rowling started scribbling Harry Potter on a cocktail napkin in a tiny Scottish pub, the books have been translated into 73 languages, sold more than 450 million copies globally, and gained over $20 billion from sponsorships and movie adaptations.

That success, along with a die-hard fan base, have made this once-struggling-single-mother into an A-list celebrity author.

Now of course, that fame comes with many benefits! Money (Rowling is worth over $1 Billion), influence, getting recognized locally and globally, supporting fans, getting special treatment…

All that sounds pretty good.

But not everyone feels like the good stuff outweighs the downsides of being widely-known (paparazzi, no privacy, getting backlash when you share opinions, mouth-breathing stalkers).

On the opposite side of the spectrum, take a look at Suzanne Collins who wrote The Hunger Games.

The success of this other young-adult franchise rivals that of Harry Potter. The first book appeared on the New York Times bestseller list for more than 260 consecutive weeks (more than five consecutive years), and there are more than 100 million copies of all three books in the trilogy in print worldwide.

Yet Collins (her $80 Million net worth is nothing to sneeze at) has no social media, appears in minimal interviews, and reveals very little about her personal life to the public eye.

Personally, I love the idea of being ridiculously rich and successful while fading into the background to live my life in peace.

But you may not! You might LIKE all the fame and attention and fun that comes with everything involved in being a “celebrity.”

Best thing -you can have it any way you choose. Click link in bio to learn how…
#writingcommunity #writersofig
Follow BOW on Instagram

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