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BOW 020: How To Go From “Good” To “Great” w/ Kim Schwam

In This Episode:  Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest American publishers. So it's no surprise that she burst
Business Models
Coaching and Mentoring
Content Marketing
Ghostwriting
Idea Generation
Launching Products
Publishing

BOW 017: Writing for Acquisition vs Monetization w/ Russ Henneberry

In This Episode:  We are extra excited to share today's episode with you because it is the definition of a "value bomb." Russ Henneberry is the founder of Modern Publisher, a community
Client Management
Coaching and Mentoring
Copywriting
Idea Generation
Lead Generation
Project Management
Uncategorized
Writing Lessons

BOW 013: How To Get In The Room With Your Writing Heroes w/ April Dykman

In This Episode:  April Dykman is a direct response copywriter and consultant for the health, biz opp, and personal development markets. She’s beat some incredibly competitive copy controls in the health niche,
Business Models
Client Management
Content Marketing
Ghostwriting
Idea Generation
Project Management
Uncategorized
Writing Lessons

BOW 007: Mastering the Art of Writing w/ Elisa Doucette

In This Episode:  This one is for all you writing and literature nerds. We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While
Business Models
Commissions and Royalties
Compensation
Copywriting
Idea Generation
Research
Writing Lessons

BOW 006: Generating Million Dollar Story Hooks w/ Jimmy Parent

In This Episode:  Today we're chatting with Jimmy Parent.  Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since
Content Marketing
Creative Writing and Fiction
Ghostwriting
Idea Generation
Publishing
Writing Lessons

BOW 004: The Craft and Strategy of Self-Publishing w/ Derek Murphy

In This Episode:  While this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show. Derek Murphy
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🥁Big Announcement 🥁 Today we are celebratin 🥁Big Announcement 🥁 Today we are celebrating Episode #100 of the Business of Writing Podcast! We are so proud of this show and have had such an amazing time over the past two years talking with the best in the business and getting to know all you guys. That's why we've chosen this moment to take a break. The Business of Writing will be going on hiatus for the foreseeable future while we focus on new projects and opportunities. But before we go, we wanted to record this very special final episode for you. Here's a quick preview: 🟡How a habit of accountability together helped us make this tough decision 🟡Why going ‘all in’ on something requires you to make space and let go of stuff on your schedule 🟡The critical question that your support network should periodically ask you 🟡Why it’s so scary to let your business grow and evolve 🟡How treating each new project as an experiment keeps you focused on what really matters 🟡How consistency bias can trap you into continuing to work on things that no longer serve you 🟡What’s next for each of us (books, retreats, partnerships, oh my!) 🟡A very special, very in-depth round of rapid fire and the big big lessons we’ve learned from this show and our businesses in the past few years Thank you so much for being a part of this show. Please stay in touch in the Facebook group, or reach out to either of us via email if there's stuff you need help with in your business. You can find Rachel at rachelmazza.com and Laura at lauraiswriting.com — we would love to hear from you. We're so grateful for all your support and enthusiasm for the show over the past two years, and we're looking forward to seeing you again soon. #businessofwritingpodcast #podcastlife #copywritingtips #copywritingforcreatives #writersofinstagram #freelancing #copymechallenge #businesswoman #smallbusinesstips
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
Follow BOW on Instagram

businessofwritingpodcast
🥁Big Announcement 🥁 Today we are celebratin 🥁Big Announcement 🥁 Today we are celebrating Episode #100 of the Business of Writing Podcast! We are so proud of this show and have had such an amazing time over the past two years talking with the best in the business and getting to know all you guys. That's why we've chosen this moment to take a break. The Business of Writing will be going on hiatus for the foreseeable future while we focus on new projects and opportunities. But before we go, we wanted to record this very special final episode for you. Here's a quick preview: 🟡How a habit of accountability together helped us make this tough decision 🟡Why going ‘all in’ on something requires you to make space and let go of stuff on your schedule 🟡The critical question that your support network should periodically ask you 🟡Why it’s so scary to let your business grow and evolve 🟡How treating each new project as an experiment keeps you focused on what really matters 🟡How consistency bias can trap you into continuing to work on things that no longer serve you 🟡What’s next for each of us (books, retreats, partnerships, oh my!) 🟡A very special, very in-depth round of rapid fire and the big big lessons we’ve learned from this show and our businesses in the past few years Thank you so much for being a part of this show. Please stay in touch in the Facebook group, or reach out to either of us via email if there's stuff you need help with in your business. You can find Rachel at rachelmazza.com and Laura at lauraiswriting.com — we would love to hear from you. We're so grateful for all your support and enthusiasm for the show over the past two years, and we're looking forward to seeing you again soon. #businessofwritingpodcast #podcastlife #copywritingtips #copywritingforcreatives #writersofinstagram #freelancing #copymechallenge #businesswoman #smallbusinesstips
Today, for episode 99 of the Business of Writing P Today, for episode 99 of the Business of Writing Podcast, we're talking to Adam Hunt, the founder of White Label Comedy and leading expert on comedy copy. He shares an absolute gold mine of insights into what makes comedy work in copywriting, how to make sure your copy converts while it's cracking your audience up, and much more: ✅The big overlap between writing for TV and copywriting ✅How existential crisis #9 left Adam determined to shake up his writing career ✅Working out the formulas that make jokes work for copy clients — both the art and science ✅Building relatability into your copy (the stuff that your audience instantly gets and loves) ✅How to use comedy to reflect the truths your audience believes in ✅Adam’s Unified Theory of Comedy in Marketing ✅Writing jokes that are on-brand without being cringey ✅How to give people content they WANT to consume while keeping it compatible with what you’re selling ✅How Adam has extracted himself from the delivery of client projects and can trust his writers to deliver amazing content (and striking the balance between giving up control and maintaining the quality you want) We also talk about police wizard books, how body image affects your business, how Adam lured TV writers away from their cushy gigs and more. It's a punchy one and we can't wait for you to hear it. Link in bio!
So many of our listeners want to market themselves So many of our listeners want to market themselves and build great platforms, we want to highlight the kind of person who can really make it happen. So today we are interviewing Laura Valenti, who is the genius behind many of the systems here at the Business of Writing. We could not have made this show without her.  Laura is a creative and dynamic project manager and UX/UI designer freelance. Ever since she was young, Laura rejected the idea that having a job had to be exhausting so she simply decided to build her dream career. She spent 5 years working in London and a year and a half in Lisbon, before moving back to Italy (where she grew up) and bringing back everything she learned abroad. Right now she is working for multiple clients with different “hats”. These days Laura is primarily a designer but she is also a project manager, social media manager and ux researcher. Today we talk about project management, mindset, and building a business that’s authentically you. Link in bio!⚡️
“When you hear the voice in your head saying, ‘you’re taking up too much space.’ Call that out as fear. Love wouldn’t do that to us. Name that voice of fear and move forward” After two decades in the high-powered world of finance, @finka_jerkovic was done with the 'always be closing' approach to sales. She didn't like the way it made her feel, she didn't like how it affected her relationship with clients, and she didn't like how it limited her work. So when she struck out to build her own business, she was determined to do sales her way. 12 years later, she's the bestselling author of Sell From Love, an in-demand coach, keynote speaker, and facilitator. Today we’re talking about how to “own” your offers and your business, as Finka share her strategies from selling from a place of love, instead of fear.  Check this out - link in bio!
We all need someone in our lives to give us a good We all need someone in our lives to give us a good kick in the pants every now and then, and today's guest, Angie Colee, is particularly gifted in this arena. You might remember that Angie was one of our very first guests on the show, and today she's back to talk about some huge changes she's made in her business. We wasted absolutely no time getting into the juicy stuff, like... ✔️Why Angie decided to move away from being a copywriting gun for hire... even though she was writing for some of the biggest names in the marketing world ✔️The superpower that makes her the perfect person to turn to when you need a loving kick in the butt ✔️How to have difficult conversations with clients when you need to set boundaries and make sure everyone is playing ball ✔️The 'understanding, knowledge and skills' gap you have to close in order to make sure you and your clients are always on the same page ✔️The difference between a "red flag" and a "miscommunication" when it comes to managing clients ✔️How you can use your personality and quirks to attract the right clients ✔️The filters you should run all prospects through to make sure they’re easy to work with We also talk about how to be as clear as humanly possible, why face-to-face conversations are always better for tricky conversations, and why you gotta have that FU money to make sure you never get stuck in a bad situation because you need the money. Don’t miss this one - link in bio!
We know, we know!
We know you've probably heard We know, we know!
We know you've probably heard that you should never do business with family or partners... but today we're interviewing the sweetest, most kick-ass copy couple you can imagine. Mayank and Prerna Malik (@contentbistro)have been running Content Bistro together for 11 years. Their travel-and-food-inspired agency provides high-converting copywriting services for creatives, and seasoned-for-growth consulting for service providers. They’re also the creators of two courses where they work closely with fellow service providers who want sustainable scale and intentional profit for their businesses. They’ve worked with over 500 clients worldwide including some of the biggest and best names in the industry, such as Pat Flynn, Vanessa Lau, Amy Porterfield, Kerwin Rae, Carrie Wilkerson, Alli Worthington, and others... and boy howdy, do they have a lot of insights to share. In this episode we chat about... 💥How Mayank and Prerna started working together after a life in corporate (and mommy blogging!) 💥How creatives can scale their business sustainably (and how to define what ‘scale’ actually means for you) 💥How to profit with intention: getting clear on what kind of profits you want, the kind of impact and influence you want to have, and the things you’re not willing to sacrifice to get it 💥The REM framework (revenue, expenses, mindset) for building that sustainable scale and profitability that allows Mayank and Prerna to run a very lean (and very profitable) ship 💥How their personalities shaped their branding, and how writers can figure out a singular theme to build their brand around 💥How to make sure that your own business also gets the high-quality service you deliver to clients If you have a hard time with 3 or 5 year plans, Mayank & Prerna have a much more tangible strategy for you to use to start planning your progress, as well as much more on how to have fun, stay healthy and get to where you want to be. Don’t miss this one, link in bio!
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