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BOW 072 – Rachel and Laura: Going Beyond Client Work By Building Your Own Offers

In This Episode:  Client work is the bread and butter of most freelance businesses, but it’s important to protect yourself by building other revenue streams into your business model. Building your
Publishing
Uncategorized
Writing Lessons

BOW 071 – Lara Lillibridge: Publishing Your Fiction Work

In This Episode:  Despite the whimsical nature of the genre, there’s a strategy behind writing and publishing great fiction, and Lara Lillibridge has got a plan.  Lara is the author of four
Coaching and Mentoring
Copywriting
Uncategorized
Writing Lessons

BOW 070 – Carline Anglade-Cole: How To Become An In-Demand Copywriter

In This Episode:  Carline Anglade-Cole became an award-winning, million-dollar copywriter in the alternative health market by creating unique, crazy and over-the-top sales copy that just. Plain. Works.  Today she’s sharing how she
Client Management
Freelancer Mindset
Uncategorized
Work-Life Balance

BOW 066 – Rachel and Laura: Reinventing “Leverage” As You Reinvent Your Business

In This Episode:  Today we are talking about change, and what to do when you come to a crossroads in your business. Whether you’ve realized you don’t want to work with
Client Management
Coaching and Mentoring
Content Marketing
Copywriting
Ghostwriting
Project Management
Uncategorized
Work-Life Balance

BOW 060 – Rachel and Laura: Building Your Warchest and Creating Leverage In Your Business

In This Episode:  Today we’re diving in to some “meaty” topics about diversifying your business, creating multiple income streams, and building long-term wealth in your writing business.  While we’re big advocates for
Creative Writing and Fiction
Project Management
Publishing
Quoting and Rates
Uncategorized

BOW 059 – Chris Flynn: Fusing Fact and Fiction

In This Episode:  Chris Flynn is the author of The Glass Kingdom and A Tiger in Eden, which was shortlisted for the Commonwealth Book Prize. His latest novel, Mammoth, was released
Client Management
Publishing
Uncategorized

BOW 056 – Brendan Fredericks: The Man Behind The Publishing Curtain

In This Episode:  Brendan Fredericks has worked in the book publishing industry for nearly twenty years. As a bookseller and events manager with Angus & Robertson he worked with authors from
Client Management
Coaching and Mentoring
Copywriting
Freelancer Mindset
Hiring A Writer
Quoting and Rates
Tough Writing Challenges
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BOW 027: Empathy, FU Money, and Writer’s Mental War w/ Pauline Longdon

In This Episode:  Today's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously impressive entrepreneur. She has trained
Business Models
Compensation
Copywriting
Freelancer Mindset
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BOW 026: Storytelling Secrets from a Hollywood Screenwriter w/ Dean Edelson

In This Episode:  Today we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter. He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier,
Client Management
Coaching and Mentoring
Copywriting
Idea Generation
Lead Generation
Project Management
Uncategorized
Writing Lessons

BOW 013: How To Get In The Room With Your Writing Heroes w/ April Dykman

In This Episode:  April Dykman is a direct response copywriter and consultant for the health, biz opp, and personal development markets. She’s beat some incredibly competitive copy controls in the health niche,
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businessofwritingpodcast
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
Ready to take your marketing to the next level? To Ready to take your marketing to the next level? Today you can learn how to build the business of your dreams without the marketing nightmares. 📌Today’s guest is Ilise Benun, the marketing bad-ass every creative needs in their life. 💥Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses tailored to the needs of creative professionals. 🥊Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. ✔️With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Click the link in bio to dive in! #marketingstrategy
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
Follow BOW on Instagram

businessofwritingpodcast
Stories to help you build a business without being Stories to help you build a business without being worn out, stressed out, and ready to quit. Stuff that is sustainable and can help you build long-term growth. And plenty more along the way. Today we also talk about the business foundations that don’t change (even if the tactics feel different all the time), and why it’s so important to build a network of relationships that helps you thrive in your business. This is one of our favorite topics to talk about, and there's so much in here that I wish I'd known earlier on in my business. Click the link in bio!
Ready to take your marketing to the next level? To Ready to take your marketing to the next level? Today you can learn how to build the business of your dreams without the marketing nightmares. 📌Today’s guest is Ilise Benun, the marketing bad-ass every creative needs in their life. 💥Ilise Benun helps creative professionals bust through mental money blocks, to find better projects with bigger budgets. She’s a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” and 3 online courses tailored to the needs of creative professionals. 🥊Since 2008, she has hosted the Marketing Mentor Podcast and her newest project is her role as “Business Coach” for the Savannah College of Art & Design. ✔️With over 30 years of experience, Ilise has a lot to teach about clearing the mental clutter, getting more comfortable with tough money conversations, and building a thriving creative business. Click the link in bio to dive in! #marketingstrategy
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
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