BOW 028: Goodbye To Copy – The Black Swan Approach w/ Blair Morse
In This Episode: I'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us
In This Episode: I'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us
In This Episode: Today's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously impressive entrepreneur. She has trained
In This Episode: Today we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter. He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier,
In This Episode: When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about
In This Episode: Believe it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got
In This Episode: Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which
In This Episode: Our guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode. Ian Stanley has a unique
In This Episode: Melanie Warren constantly impresses us with her ability to wear many hats – and always with clarity, purpose, and immense positivity. She's a marketing strategist, teacher, and clarity
In This Episode: Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest American publishers. So it's no surprise that she burst