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Rachel Mazza

Rachel Mazza

Copywriting
Voice
Writing Lessons

BOW 040 – Lianna Patch: Funny Money – Using Humor to Make the Sale

In This Episode:  Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order).  Why humor copy? File this one
Idea Generation
Journalism
Publishing
Writing Lessons

BOW 039 – Rebecca Weber: Getting Your Work Into Big Publications

In This Episode:  Journalist Rebecca Weber has covered breaking stories about travel, social justice, and the environment. Her work appears in the New York Times, CNN, and other influential publications.  As a
Compensation
Copywriting
Writing Lessons

BOW 038 – David Deutsch: How to Write at the Highest Level

In This Episode:  In the marketing world, David Deutsch needs little introduction. He’s a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach.  David consistently writes winning promotions from scratch, and
Client Management
Lead Generation
Project Management

BOW 037: Hello 2020. Let’s do this. w/ Rachel and Laura

In This Episode:  If the idea of setting goals for the new year makes you want to either puke, or roll your eyes like a petulant teenager, you’re not alone my
Copywriting
Tough Writing Challenges
Voice

BOW 036: WTF Is Your Writing Voice w/ Justin Blackman

In This Episode:  Justin Blackman is a master of voice. He also LOVES a challenge. Last year, he wrote for 239 different people in different voices. The year before that he
Business Models
Client Management
Coaching and Mentoring
Commissions and Royalties
Consulting
Content Marketing
Copywriting
Project Management

BOW 035: Practical Woo Woo w/ Linda Perry

In This Episode:  As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share
Business Models
Case studies
Client Management
Compensation
Consulting
Copywriting
Launching Products
Lead Generation
Project Management
Research
Work-Life Balance

BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

In This Episode:  Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to
Business Models
Creative Writing and Fiction
Freelancer Mindset
Publishing
Tough Writing Challenges
Writing Lessons

BOW 033: Editing, Agents, and The Creative Process w/ Michael Langan

In This Episode:  Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He's an author himself, and helps other writers
Freelancer Mindset
Idea Generation
Scaling

BOW 032: We’ve Been Drinking w/Laura and Rachel

In This Episode:  For something a little different this week, Laura and I would love to invite you to join our “couch chat” as we reflect on the biggest challenges and
Client Management
Coaching and Mentoring
Commissions and Royalties
Compensation
Copywriting
Freelancer Mindset
Hiring A Writer
Project Management
Research
Tough Writing Challenges
Writing Lessons

BOW 031: Rising Together – Co-mentoring and Collaboration w/ Marcella Allison

In This Episode:  Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over
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