In This Episode: As a copywriter, mindset life coach and former defense attorney, Linda Perry’s career hasn’t followed the typical marketing-to-copywriting track. She's got plenty of stories and experiences to share

BOW 034: Taking The Guesswork Out Of Conversions w/ Ross O’Lochlainn

In This Episode: Ross O’Lochlainn is a former engineer-turned-copywriter who has an incredible talent for building systems in your business that help you do better work, and make it easier to

Client Management

Coaching and Mentoring

Commissions and Royalties

Tough Writing Challenges

Writing Lessons

BOW 031: Rising Together – Co-mentoring and Collaboration w/ Marcella Allison

In This Episode: Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over

Client Management

Coaching and Mentoring

Tough Writing Challenges

Uncategorized

BOW 027: Empathy, FU Money, and Writer’s Mental War w/ Pauline Longdon

In This Episode: Today's episode is powerful, fun and fascinating all at the same time. Pauline Longdon is an Australian author, podcaster, direct response copywriter, and seriously impressive entrepreneur. She has trained

Branding

Business Models

Client Management

Coaching and Mentoring

BOW 025: How To Charge What You’re Worth w/ Laura Belgray

In This Episode: When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about

BOW 024: How To Stop Being Reactive With Your Revenue w/ Rachel and Laura

In This Episode: Believe it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got

Business Models

Client Management

Coaching and Mentoring

Compensation

Copywriting

Project Management

BOW 023: How To Use Online Communities To Level Up Your Biz w/ Kira Hug

In This Episode: Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which

Business Models

Client Management

Coaching and Mentoring

Commissions and Royalties

BOW 022: How To Earn More By Breaking Through Mental Money Blocks w/ Ian Stanley

In This Episode: Our guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode. Ian Stanley has a unique

Client Management

Coaching and Mentoring

BOW 020: How To Go From “Good” To “Great” w/ Kim Schwam

In This Episode: Kim Krause Schwalm spent more than 13 years in the corporate marketing world, working for one of the biggest American publishers. So it's no surprise that she burst

Branding

Client Management

Copywriting

BOW 019: Building A Better Brand w/ Nicole Piper

In This Episode: For nearly 3 decades Nicole Piper built multi-million-dollar businesses around the globe for big brands and entertainment properties like MTV, Nickelodeon, Pokémon, and The Sharper Image. Now Nicole uses

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