Skip to content
The Business of Writing Podcast
  • ABOUT
    • Press
  • EPISODES
  • WORK WITH US
  • TRAINING AND RESOURCES
  • SHOP
  • Close Search Form     Open Search Form
Category

Writing Lessons

Business Models
Creative Writing and Fiction
Freelancer Mindset
Publishing
Tough Writing Challenges
Writing Lessons

BOW 033: Editing, Agents, and The Creative Process w/ Michael Langan

In This Episode:  Michael Langan is an accomplished editor and writing coach who intimately knows the ins and outs of the publishing industry. He's an author himself, and helps other writers
Client Management
Coaching and Mentoring
Commissions and Royalties
Compensation
Copywriting
Freelancer Mindset
Hiring A Writer
Project Management
Research
Tough Writing Challenges
Writing Lessons

BOW 031: Rising Together – Co-mentoring and Collaboration w/ Marcella Allison

In This Episode:  Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over
Business Models
Compensation
Content Marketing
Copywriting
Email Marketing
Ghostwriting
Idea Generation
Tough Writing Challenges
Writing Lessons

BOW 030: Storytelling Strategy w/ Kyle Gray

In This Episode:  Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust
Business Models
Case studies
Coaching and Mentoring
Compensation
Consulting
Copywriting
Freelancer Mindset
Hiring A Writer
Research
Writing Lessons

BOW 029: How To Find Your Reader’s Deepest Fears and Desires w/ Allison Carpio

In This Episode:  Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by
Commissions and Royalties
Copywriting
Freelancer Mindset
Idea Generation
Lead Generation
Quoting and Rates
Tough Writing Challenges
Voice
Writing Lessons

BOW 028: Goodbye To Copy – The Black Swan Approach w/ Blair Morse

In This Episode:  I'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us
Client Management
Coaching and Mentoring
Copywriting
Idea Generation
Lead Generation
Project Management
Uncategorized
Writing Lessons

BOW 013: How To Get In The Room With Your Writing Heroes w/ April Dykman

In This Episode:  April Dykman is a direct response copywriter and consultant for the health, biz opp, and personal development markets. She’s beat some incredibly competitive copy controls in the health niche,
Business Models
Case studies
Client Management
Copywriting
Writing Lessons

BOW 008: Revenue-Driving Case Studies w/ Brian McCarthy

In This Episode:  Brian McCarthy is one of those guys who instantly puts a smile on your face and is always thinking about how he can give away value to others. He
Business Models
Client Management
Content Marketing
Ghostwriting
Idea Generation
Project Management
Uncategorized
Writing Lessons

BOW 007: Mastering the Art of Writing w/ Elisa Doucette

In This Episode:  This one is for all you writing and literature nerds. We first met Elisa Doucette while living in Thailand, and immediately knew she was "one of us." While
Business Models
Commissions and Royalties
Compensation
Copywriting
Idea Generation
Research
Writing Lessons

BOW 006: Generating Million Dollar Story Hooks w/ Jimmy Parent

In This Episode:  Today we're chatting with Jimmy Parent.  Jimmy is a full-time direct response copywriter who specializes in generating persuasive hooks, and big ideas. Big idea generation can be really difficult, since
Content Marketing
Creative Writing and Fiction
Ghostwriting
Idea Generation
Publishing
Writing Lessons

BOW 004: The Craft and Strategy of Self-Publishing w/ Derek Murphy

In This Episode:  While this is one of our first episodes, we can already tell this is going to be one of the most popular guests on our show. Derek Murphy
Newer Articles »

Join Us In Our FREE Mastermind Group

Search Episodes

Episode Categories

Get The Guide

Follow BOW on Instagram

businessofwritingpodcast
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
The most important email you ever send to a custom The most important email you ever send to a customer may be the very first one. A #welcomeseries , the message sent after someone signs up for your email list, reaches subscribers at the time they’re most interested in hearing from your company and can capitalize on an opportunity when they're most interested in hearing from you.  Nearly 58% of welcome emails are opened, compared to less than 15% for other promotional messages, according to research by Experian Marketing Services. That percentage jumps to 88% if the welcome email is sent in real time. That kind of attention makes the welcome email an ideal vehicle for introducing new subscribers to your company and setting the tone for the rest of your email communications. Want to check our approach? Link in bio to sign up! Infographics from keap.co
Every once in a while we have an interview that is Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview.  @liciamorelli is a #copywriter, best-selling author and #marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.  She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.  Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.  Grab a notebook and buckle up for this one! Link in bio!✔️✔️✔️
Follow BOW on Instagram

businessofwritingpodcast
If you’re a freelancer who wants to work with be If you’re a freelancer who wants to work with better clients at higher rates, and get your dream clients coming to YOU instead of the other way around… Check the link in bio and find out more about RFL in partnership with Kevin Rogers. 💥What type of person is a good fit for RFL? A freelancer who has “proven the model” that they can perform their skill well and get paid for it. Someone who lives by the Pro Code and wants to attract ideal prospects to their business.  📌If that’s you, click the link in bio to learn more. #realfreelife #freelancelife
Whether you’re looking to start your freelance w Whether you’re looking to start your freelance writing business, or you want to grow your existing business, be sure to check this out ... 📌Real Free Life (RFL) is an 8-week business-building coaching program for freelance writers who want to get paid what they're worth, doing great work, for great clients. In this program we walk you through the 4 key steps needed to find your true specialty, become a sought-out expert in your industry, and capitalize on the opportunities coming your way. 💥💥 The program will alternate each week between in-depth lessons and live Q&A sessions with Copy Chief coach Kevin Rogers (@therealcopychief) and his co-coaches (Rachel included).⚡️⚡️ In addition to the lessons and Q&A, students will also get access to the private Real Free Life coaching forum. Here they can network with experienced freelancers, get feedback on their work, and get help overcoming their specific challenges.  Over the 8 week program, you’ll walk step-by-step through 4 in-depth modules.... (See the comments) If you feel like you belong in one of the 30 seats in RFL, check the link in bio!
Being an author is hard. There’s no way around i Being an author is hard. There’s no way around it. But today we have a fun, meaty episode and if you've ever considered publishing a book, it's a must-hear. Our guest on the podcast today is Jacqueline Burns @londonwritersclub, writing coach and literary agent extraordinaire. Jacq was commissioning editor at Random House and Editorial Director at HarperCollins. There she edited classics such as Men are from Mars; Women are from Venus, Who Moved My Cheese, Chicken Soup for the Soul, and Toddler Taming - all of which have sold millions of copies. She is the author of Write a Bestseller, and a bestselling series of successful books for Random House. Jacq has also ghostwritten a number of well-known titles, co-founded The London Writers Club, and is a literary agent for authors.  Today we get her to spill the beans on the “behind the scenes” details of publishing books that sell millions of copies, how authors can work with large publishers, and what makes a blockbuster bestseller.  This conversation is jam-packed with insights about mindset, strategic publishing decisions, tactics to keep you on track and much more: Link in bio to listen to BOW #92: Jacqueline Burns on Publishing Books That Sell Millions. #authorlife
This morning I was thinking back to what my busine This morning I was thinking back to what my business (and my life) looked like before I discovered this crazy world of copywriting. (Rachel here btw). I was a word-robot warhorse when I first started freelancing – pumping out page after page of technical content for 30 bucks an hour. At the time, I was living in Melbourne, Australia – working a sales job where I went door-to-door selling government-funded training to business owners. After a full day of driving around the less-appealing parts of Victoria to hawk these training programs… I’d rush home and flip open my laptop to start writing the textbooks and training materials for the very same companies I was working for. I was pretty good at building out the content needed to deliver these Certificates and Diplomas. It wasn’t long before I wrangled some of my more creative friends into the adventure, and showed them how to interpret the jargony curriculum instructions so I could take on more work and have them help with the writing. (Fun fact, this is the first project that Laura and I ever worked on together!) Little did I know that I was in the midst of building my very first agency. It wasn’t until one of my friends  plagiarized an entire chunk of another textbook (which I unknowingly submitted to my client under my own name)… That I realized this current model of having extra writers help me under-the-radar wasn’t sustainable. It was a a huge (and painful) lesson for me. But it was also the catalyst to help me launch my official agency where we provided keyword-optimized content for affiliate marketers and SEO professionals. I very unimaginatively called the business "SEO Conversion Content" 🙄 We quickly grew to around 15 writers and editors, and became the go-to source for high-quality SEO content in the industry. You see, the SEO content industry prizes 4 things above all else: 1️⃣it’s gotta sound like a real-live-English-speaking-human wrote it… 2️⃣it’s gotta bring in more organic traffic… 3️⃣it’s gotta convert cold traffic into buyers… 4️⃣and it’s gotta be CHEAP Since we were better than anyone else at the first 3… [continues in the comment]
The most important email you ever send to a custom The most important email you ever send to a customer may be the very first one. A #welcomeseries , the message sent after someone signs up for your email list, reaches subscribers at the time they’re most interested in hearing from your company and can capitalize on an opportunity when they're most interested in hearing from you.  Nearly 58% of welcome emails are opened, compared to less than 15% for other promotional messages, according to research by Experian Marketing Services. That percentage jumps to 88% if the welcome email is sent in real time. That kind of attention makes the welcome email an ideal vehicle for introducing new subscribers to your company and setting the tone for the rest of your email communications. Want to check our approach? Link in bio to sign up! Infographics from keap.co
Every once in a while we have an interview that is Every once in a while we have an interview that is so packed with value and actionable advice, that it could be a whole masterclass on it’s own! Our guest today really pulled out the good stuff for us in this interview.  @liciamorelli is a #copywriter, best-selling author and #marketing consultant. Her writing has been featured in Vanity Fair, The Boston Globe, Publisher's Weekly, Elephant Journal, Johns Hopkins University Press and more.  She is also a poet and prose writer, publishes children’s books, helps copywriters grow their businesses, has worked as an editorial director in the online marketing industry for over 10 years.  Today we’re diving into writing copy that goes above and beyond, getting bad-ass testimonials (and referrals) from your clients, pricing your services like a pro, and how to balance everything without going insane.  Grab a notebook and buckle up for this one! Link in bio!✔️✔️✔️
Follow BOW on Instagram

©2020 BOW Publishing LLC | All Rights Reserved

WordPress Theme by OptimizePress