In This Episode: Today's guest hardly needs an introduction. Marcella Allison is not only one of the best copywriters in the world, but an amazing mentor, leader and speaker with over

Tough Writing Challenges

Writing Lessons

BOW 030: Storytelling Strategy w/ Kyle Gray

In This Episode: Kyle Gray is an entrepreneur, story strategist and author. He helps coaches, startups and influencers use storytelling to better communicate their unique value, and create connection and trust

Business Models

Case studies

Coaching and Mentoring

BOW 029: How To Find Your Reader’s Deepest Fears and Desires w/ Allison Carpio

In This Episode: Allison Carpio is a marketing consultant and travel-loving foodie based in San Francisco, but when she's not prowling for pork belly, she helps clients grow their business by

Commissions and Royalties

Tough Writing Challenges

Voice

Writing Lessons

BOW 028: Goodbye To Copy – The Black Swan Approach w/ Blair Morse

In This Episode: I'll warn you – you better buckle up for this one. Blair Morse is one of the best storytellers in the copywriting world, and he's about to take us

BOW 026: Storytelling Secrets from a Hollywood Screenwriter w/ Dean Edelson

In This Episode: Today we’re talking with Dean Edelson, a former screenwriter and comedian turned direct response copywriter. He started in Hollywood – writing and producing material and screenplays for Seinfeld, Frasier,

Branding

Business Models

Client Management

Coaching and Mentoring

BOW 025: How To Charge What You’re Worth w/ Laura Belgray

In This Episode: When you’re buried in marketing all day every day, it’s easy to get jaded (or even just bored) of content and copy. That's why we're so selective about

BOW 024: How To Stop Being Reactive With Your Revenue w/ Rachel and Laura

In This Episode: Believe it or not, we are already 1/3 of the way through quarter 4 this year. It's scary how fast the year can zoom by when you've got

Business Models

Client Management

Coaching and Mentoring

Compensation

Copywriting

Project Management

BOW 023: How To Use Online Communities To Level Up Your Biz w/ Kira Hug

In This Episode: Kira Hug is a conversion copywriter who specializes in personality-driven launch copy. She's also an expert at helping small business owners define and package their "weirdness" – which

Business Models

Client Management

Coaching and Mentoring

Commissions and Royalties

BOW 022: How To Earn More By Breaking Through Mental Money Blocks w/ Ian Stanley

In This Episode: Our guest today is one of the most interesting and clever marketers we know – and he has held nothing back in this episode. Ian Stanley has a unique

Business Models

Client Management

Coaching and Mentoring

Commissions and Royalties

BOW 018: Investing In Yourself w/ Rob Marsh

In This Episode: Rob has worked as a Copywriter, Producer and Creative Director at various companies including FranklinCovey, Publicis, and Hewlett Packard. So he's got a solid combo of “big company”

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